What do you want to accomplish? What do your customers want? Now figure out how to make that trade happen. At its simplest, that’s marketing strategy.
MMcM has provided strategic support in many different capacities, for a wide variety of clients. Some examples include:
The Atwell Group
Real Estate Services
The real estate market has made many rapid shifts in the past few years. Atwell is savvy enough to shift with the market, but the marketing department was getting swamped coordinating new brochures and website changes with partners. MMcM helped streamline the process, allowing Atwell to update their own website on the fly and creating a flexible brochure system that can incorporate new services without an entire reprint.
Nestlé USA
Packaged Food
This food giant had a wide variety of brands packed onto VeryBestBaking.com, a simple holding site for baking recipes. As part of an ambitious overhaul of the site, MMcM developed a brand voice that connected with bakers and got them emotionally invested in the site. Today, hundreds of thousands of potential customers interact with their favorite brands online, in effect creating their own marketing experience.